THY WILL BE DONE Announces First Record In 12 Years

Thy Will Be Done have announce new album "Pillar Of Fire" slated for a September 13 release date.

The band's new video "Echoes And Narcissists" can be watch below:

"This song is coming from a perspective where one may see the rise in narcissism, vanity, and seemingly waining work ethic in contemporary society being largely attributed to the influence of social media and AI technologies," said Thy Will Be Done vocalist and lyricist J. Costa.

"Platforms designed to amplify individual visibility often encourage self-promotion and validation-seeking behavior.; an environment that can foster a culture of constant comparison and self-admiration, where personal 'worth' is frequently measured by likes and followers."

As for the song title, Costa added: "It's a nod to the myth of Echo and Narcissus. A story that [allegorically] still has relevance today. Social media algorithms tend to create echo chambers by reinforcing users' existing beliefs and preferences, limiting one's exposure to diverse perspectives and reinforcing self-centered viewpoints.

"Together, these dynamics could be contributing to a more narcissistic culture and hinder constructive dialogue. It may require a critical examination of how technology shapes one's own social interactions."

The band posted this on Instagram..

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